For families who'd rather know than guess

Life insurance, minus the runaround.

What to buy, how much, and what it should cost. Read what's useful. Skip the rest. Nobody calls unless you ask them to.

A parent and child at home in warm afternoon light
1 in 3 U.S. adults carry no life insurance at all
A healthy 30-year-old can cover $500k for about $22/month
Quiz runs in 2 minutes. No email to see your result

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Do you actually need this?

Some people don't. If none of these describe you, close the tab and get your Saturday back.

  • Someone shares your rent or mortgage
  • You have kids, or plan to soon
  • A partner depends on your paycheck
  • You've co-signed debt with anyone
  • Your job's coverage would last months, not years

Checked one? The next ten minutes are worth spending.

See what fits

The three you'll hear about

Term, whole, and final expense.

Term Life

Coverage that runs for a set number of years. If you die during that window, your family gets the payout.

Who it's for
Anyone with a mortgage, kids, or a partner who'd feel a missing paycheck.
Ballpark cost
About $15–40/month
Rent the coverage. Drop it once the kids move out and the mortgage is paid.

Whole Life

Coverage that never expires and slowly builds a cash value you can borrow against.

Who it's for
High earners who've already maxed their 401(k) and IRA. Rarely the right first move.
Ballpark cost
$100–300+/month
You're paying for insurance and a savings account that would embarrass most banks.

Final Expense

A small policy sized to cover funeral costs and last bills. Nothing more.

Who it's for
Adults 50–85 who never bought coverage and want to spare their family the bill.
Ballpark cost
$30–80/month
Enough to bury you, not enough to change your family's life.

The actual number

Roughly what it costs.

Healthy non-smoker, 20-year term, $500,000 in coverage. Ballparks, not a quote. Your rate depends on age, health, and how much coverage you buy.

  • Age 25
    $15/mo
  • Age 30
    $22/mo
  • Age 35
    $28/mo
  • Age 40
    $38/mo
  • Age 45
    $55/mo

Smokers, higher coverage amounts, and serious medical history push these numbers up. Nothing here is a quote.

The stuff people say

Five things you've probably heard.

A few quick questions

Get a real coverage number.

We don't sell your info. No one calls unless you ask.

How this works

Three steps. That's the whole site.

01

Read

Pick the guides that answer your questions. Ignore the rest. Nothing is required reading.

02

Check

Take the quiz to get a coverage number in about two minutes. Keep it, share it, or throw it out.

03

Buy, if you want

When you're ready, we'll connect you with a licensed advisor. Only if you want. Never before.

From actual people

What people said after using Canopy.

"I'd been putting this off for four years. The whole thing took a Saturday morning."
Maya R. · Mother of two, Austin
"Got a coverage number that actually made sense for our mortgage. Bought the policy from my couch."
James O. · New homeowner, Denver
"Nobody tried to sell me anything. I read what I needed and left. Came back a month later ready."
Priya S. · Freelancer, Brooklyn

Reading

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